The “Herd Effect”: Nothing New

 

The “Herd effect”: Nothing new to the online world.

SourceFed is hilarious and I love their informative video. However, this one popped up and made me wonder “just how long ago was this posted”. Surprisingly, only yesterday! I think most people, if not everyone can agree that the Herd Effect exists, and it exists in the online world almost predominantly.

Take viral videos as a prime example; You see a video pop up on your feed 3 or 4 times, your reaction is usually curiosity of “what it is”, but I’m sure there also lies the feeling of not wanting to be left out- “I need to know what this is all about!” The same goes for the growth of a social network platform; I have had numerous friends claim to ‘hop on the Twitter wandbaggon’ after the first year or two that it was out, just because their friends liked it and were on it. Well there was Twitter, and Facebook, and Instagram and Vine, and Snapchat, and… The list goes on.

This type of reaction to do what others are doing isn’t a big surprise in the online world, so it’s not super shocking that something with a lot of likes, would also be liked by other peers. It’s human nature in the digital space.

 

TIP: Just remember brands out there that fake likes are NOT cool. Learn from another brands past mistakes or even read about how it can be a dick move [here].

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