“Frontin'” by Pharrell (reworked by Disclosure)

You know what we need? More summer jams like this.

Uplifting and nostalgic all at the same time. Also – what’s the deal with nostalgia? I read a great article [here] about the founder of Buzzfeed and how people are slowly loosing their identities. I believe that people are grasping onto nostalgia as a form of identification.

Just hear me out… the article reveals why websites like Buzzfeed have been so successful. It’s because people can relate to them, plain and simple. You’ve seen their articles like, “20 thing everyone in their 30’s is going through”, and “Reasons why you’re a hipster” (not actually sure if that last one exists…). They basically provide the “norm” of what this group of people are supposed to be interested in or be like. People see this and think “Hey, I’m 30. What are other 30 year olds going through?!” This “identity” or “persona” is being molded by whomever writes that particular article.

Have you noticed how many of their articles touch on nostalgia? Like this awesome example: 17 Times Sailor Moon Totally Got You… This is one of the many ways that Buzzfeed can relate to you, and it’s also one of the many ways that you can relate to other people (I know I’m not the only girl who used to watch Sailor Moon). Whether you like it or not, relating to something likw Sailor Moon throws you into a group of people, whether that’s people with similar interests or of a similar age, this in turn becomes part of the identity of that group of people. Think about it…

I recommend the read, and the song!

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