YouTube “Music Key”

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Right at the stroke of midnight I saw this little gem at the top of YouTube:

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The navigation links at the very top, “What to Watch” and “My Subscriptions” now includes “Music”. Since I am a lover of music, I decided to do a little more exploring and I stumbled onto the YouTube Official Blog introducing their new initiative: Music Key.

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YouTube has always been a great place for watching music videos, but with the success of Songza, Spotify and Grooveshark (just to name a few), it’s no wonder they would want to put some more effort into the music listening space. YouTube seems to be introducing this in 2 ways: The first is free and accessible to anyone with a YouTube/Google account – this caters music videos based on your watching history (image above). The second way is with their (beta version) subscription service, which does the same, except with no ads, the ability to listen even when your phone is locked, offline access, and more. Apparently this service will be available at a discount rate of $7.99/month ($9.99 regular). Watch the ‘trailer’ here:

You may already pay for NetFlix’s monthly subscription, but does this seem like something you’d buy into as well? I’d like to hear more before I take the dive; for now I’ll stick to the freebie version.

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