Category Archives: Left Overs

“Frontin'” by Pharrell (reworked by Disclosure)

You know what we need? More summer jams like this.

Uplifting and nostalgic all at the same time. Also – what’s the deal with nostalgia? I read a great article [here] about the founder of Buzzfeed and how people are slowly loosing their identities. I believe that people are grasping onto nostalgia as a form of identification.

Just hear me out… the article reveals why websites like Buzzfeed have been so successful. It’s because people can relate to them, plain and simple. You’ve seen their articles like, “20 thing everyone in their 30’s is going through”, and “Reasons why you’re a hipster” (not actually sure if that last one exists…). They basically provide the “norm” of what this group of people are supposed to be interested in or be like. People see this and think “Hey, I’m 30. What are other 30 year olds going through?!” This “identity” or “persona” is being molded by whomever writes that particular article.

Have you noticed how many of their articles touch on nostalgia? Like this awesome example: 17 Times Sailor Moon Totally Got You… This is one of the many ways that Buzzfeed can relate to you, and it’s also one of the many ways that you can relate to other people (I know I’m not the only girl who used to watch Sailor Moon). Whether you like it or not, relating to something likw Sailor Moon throws you into a group of people, whether that’s people with similar interests or of a similar age, this in turn becomes part of the identity of that group of people. Think about it…

I recommend the read, and the song!

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Versus: The Stars or the City Lights?

I’ve talked about the creators project before, and I’m always finding new videos from them that are both inspirational and awe-inspiring. “The Art of the Timelapse” features Michael Shainblum, a photographer/artist that creates amazing timelapse videos. To see his work, I definitely recommend checking out the video above.

In the video there is a part where he mentions his past film, “evolution”, where he contrasts the calmness of nature and the hustle and bustle of the city. I found this to be an interesting comparison, because it’ll actually a topic that comes up a lot without ever delving too deep.

If you live in the city, you probably can’t see the stars, and if so, not many. Whereas, if you live in a rural area, then you definitely can. I grew up on the cusp of a farm/country town in a little subdivision. I could sit in my backyard and clearly see the stars, or I could drive less than 5 minutes north and feel like I was seeing galaxies. Surprisingly however, I don’t miss it. Not one bit. I’m a city girl, and I love everything about it, including the hustle and bustle and including the city lights. I find them beautiful and ever-changing, depending on whats happening in the city, what office lights are on and off, and especially in Toronto, the changing colours of the CN Tower.

Am I alone on this? What do you prefer?

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Oxford Birth Year Word Genorator

MSN-Smileys

This is a pretty interesting word generator that tells you  a word that was added to the Oxford English Dictionary the year you were born!

I was born in 1990, and my word is:

“Emoticon” n.

A representation of a facial expression formed by a short sequence of keyboard characters (usually to be viewed sideways) and used in electronic mail, etc., to convey the sender’s feelings or intended tone.

This makes me feel like I’m 12 years old right now because in my  my mind, “emoticons” weren’t a thing until the days of MSN messenger. I also bet “emoji” made it in this year! Other words from the 90s include: auto-complete, blog, wiki, cybercafe, hacktivism… and bling.

See yours [here]!

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Keep Aiming…

“An arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.”

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I read the above quote one day, and for some reason it stuck with me. I’ve always considered myself a driven person, and I think the idea of moving forward, staying focused and aiming really appealed to me for that reason.

Earlier this year, I got an arrow tattooed onto my forearm. The tattoo is a constant reminder to myself to stay focused on what’s ahead: Bigger and better things. Always. Set goals and achieve them. Always.

I threw this image together, and decided to paste it on my social media sites. Since 2014 is around the corner, I thought it might be a good idea to start thinking about what’s in store for me in the new year. I’m looking forward to seeing where I’m being launched to.

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Agency Life: Who Are You?

We all love stereotypes, don’t we?

Well, sometimes they can actually be pretty funny, and in this case, they’re definitely funny for people familiar with agency life. This image was produced for the D&AD launch party for guests. Whether or not people actually wore them is a complete mystery to me. It would be pretty funny to see people running up to each other just to look at the other person’s badge (at least, that’s what I’d be doing).

 

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I guess mine would be “Accounts: I’m here because I’m ‘good with creatives'”- which is true. So true. What would yours be? Don’t see your position here- make one up and tweet me @tiffanymondesir!

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Keloha Fest 2013

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Last year I had the privilege of going to Montreal QB for Osheaga, and it was definitely an amazing and unforgettable experience. This year, I was able to check out Keloha Fest in Kelowna BC, thanks to Canadian Club #mixedandready. Although the festival itself was smaller scale, the trip itself was truly unforgetable and definitely what summer should be all about.

I don’t want to get into the nitty gritty details of the trip, but I did want to comment on some of my experiences while there. Especially for those planning on making the trip as well.

First off, if you’re coming from somewhere like Toronto (like me) for the fest, make sure you make the trip worth your while and spend at LEAST a week on the West coast. I would even suggest spending half the time at the 3-day festival and the other half in Vancouver. This was my first trip to BC, and I felt like there was so much I would have wanted to do, but just didn’t get the time to do it. Secondly, if you’re staying in Kelowna, get a hotel right in the downtown area close to the festival grounds. There’s SO much to do in the area, including bike riding, paddle boating, wake boarding, grabbing drinks, ice-cream, walking on the beach, henna, shopping and more. Check out my friend Ian and I on the paddle boat below. I loved this part because while paddle boating, we could hear the festival and bands in the background. Kinda awesome.

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The weather in BC was unreal for the festival weekend. Hot, but not muggy and not humid. If there was a definition for perfect summer weather, that would be it! Closer to the festival grounds there’s a beautiful walkway that goes along the boarder of the water. It was pretty surreal to just sit and watch the boats and all the activity happening. I would be  pretty content just sitting on a bench the whole weekend just to take in the beauty of it all. But i wouldn’t do that- there were things to be done, including the fest itself! Day 2 in Kelowna was festival day, where we also met up with Chelle Morgan from Discovering Elegance. When we arrived we headed straight to the Sand Stage, which was literally a stage on the sand. The stage was right beside the water which was awesome because we could stand in the water and watch the bands as well.

Here is where we saw a favourite band of mine, Humans.

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The biggest difference between Osheaga and Keloha was definitely the atmosphere. Keloha has this relaxed, chill vibe that makes it really feel like an escape destination. No stress, just good summer vibes. Everyone was just calm and going with the flow. Osheaga is amazing for their line-ups, but while there it’s still pretty stressful making it from one stage to the other, sifting through aggravated crowds of people and never being able to make it close enough to see your favourite artists. Small scale festivals are where it’s at! Here we saw a bit of Capital Cities, SHAD and more, but we were definitely most excited for the headliners of the evening, Matt & Kim. I’ve always heard that they are great live, but they were way better that I expected. They were personable, interactive with the crowd, funny, and best of all, they have amazing danceable music. Definitely worth the trip just to see them!

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Overall it was an amazing experience and it makes me want to start a tradition of seeing at least one music festival every summer. Mixed and Ready was amazing for sending us there and they actually have a contest running to have a lucky winner and a friend to check out The Grove festival this summer along with other great prizes. If you’re 19 or over and in Canada, you should check it out and enter [here].

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Classic Art Meets Modern Hipster

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This is so great that now I’m not sure what’s better: Hipster Disney Princesses or this.

Pretty amazing concept from Leo Caillard, with retouching from Alexis Persani. These guys make classic art relevant again. Not sure what it is about hipster culture that is so easy to make fun of… I take that back. I know exactly why it’s funny. It’s one of those cultures where stereotypes are so true and so prominent in society that we all find the relatable humor in that truth. Everyone either knows someone who is a hipster, or they are a hipster themselves (even if they want to deny it).

Check out the rest of the images [here]. (via todayilearned.co.uk)

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Internships: The Value of a Matchstick

“Founded originally as a consumer-to-consumer marketing firm pre-social media, the practice has evolved into a boutique social agency working with brands on a range of cool projects. Listen to what these guys have to say – it’s all valuable.”- AdBuzz

I’ve been lucky enough to work these guys first hand during my time here interning at Matchstick, and the experience is more than I would have ever expected. Each day I’m learning something new and valuable that I never would have learned in a classroom. I would recommend an internship here to anyone just finishing up school or someone looking to break into the social and digital realm of marketing and advertising.

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If you’re not from Toronto (or even if you are), I recommend doing some research for a smaller agencies that are willing to take on interns or entry level applicants. I have a few friends that went straight from graduation to working at JWT, one of the world’s biggest advertising agencies. One of them said it was daunting, stressful and right from the beginning she was overwhelmed and under-prepared. She said one day she might be ready to go back, but for now she ended up getting something full-time at a smaller agency and she loves it.

I know people don’t really want to do internships now-a-days, and they want to just jump right into the “real world” but sometimes you gotta do what you gotta do. Right after graduation I spent 4 months only looking for full time positions and didn’t find squat. Every “entry level” position I searched out still wanted 3-5 years of experience I didn’t have, and people who had it were getting in before me. Honestly though, looking back I thought I would have been ready to jump in anyways, but the amount of stuff I know now versus then makes me think maybe I wasn’t ready. Who knows. All I know is that everything happens for a reason, and I feel like this internship has at least put me on the right path, which I’m more that grateful for.

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Time Lapse: Toronto Is Home

Another time lapse of Toronto, this time from Javin Lau, called Toronto is Home. Javin’s description attached to the video has an underlying message about Toronto and where we hold our selves in comparison to other cities and our true worth and/or value. At the end of the description he says we’re a city “just finding our way.”

I agree that we’re finding our way, but I also think that we’re often misunderstood and too often compared to others. Too often we are compared to other cities and it would be great if Toronto had the ability to be incomparable; think New York, Chicago, Miami, Montreal etc. These cities are incomparable because they stand on their own. It’d be nice if people could say “Toronto is just Toronto. It’s unlike any other city. You CANNOT compare them.” I say that often, but sometimes I’d like to hear that from others too.

Anyways. Great video. There are some fantastic shots in here. I love the night time shots especially. Also, awesome song! I’ve been on a big Clams Casino kick since late last year, and “All I Need” by them is the featured song in this video. Good stuff all around.

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