Take a second to think of the brands you follow on Twitter. Now think, why do you follow them. If you’re like the majority of people, you said one or more of these reasons:
- 55% follow because they like the brand.
- 52% follow for special offers or promotions.
- 51% follow to stay up to date with news from the brand.
It makes sense right?
Somewhere subconsciously in your brain, you’re likely asking, ‘what do I have to gain from taking this action?’ And it’s a great question. Is it because you’re looking to be entertained, to get answers, to participate in an activity… Well there are a few more reasons than the 3 above – 10 to be exact. See here, for the Top 10 Reasons Why People Follow Brands on Twitter from Twitter UK.
What next? Take this information, and deliver. Have giveaways, provide new product information, welcome feedback, entertain people etc. and people will see the benefit in following you too.