Tag Archives: business

The Internet: The Conversation Prism

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“Listen. Learn. Adapt.”

Meet the Conversation Prism. Where conversations happen and “social” is brought to life. The internet (or at least what matters) is categorized in this technicoloured pinwheel chart better than I could have ever imagined. Basically, if you think that Twitter, Facebook, Instagram and Pinterest all fall under the same category, it’s time to take a step back and really learn where these online spaces fit in your business or social life. Go ahead, take a closer look and let me know if you were able to learn something from this!

 

 

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How to be a Social Media Guru..

I always liked this little chart and I think it’s pretty helpful too. A lot of these points are pretty obvious to me now, but when I started as a social media marketer/community manager, some of these would have blew my mind.

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I think these tips would definitely help entrepreneurs who want to dabble in the social media world, but just aren’t sure where to start. However, I think it’s also a good reminder for the veterans who can sometimes get caught up in “THE BIG BRAND MESSAGE”. Some of these tips really remind you to step back and look at things from a simpler perspective and really get back to the basics of what works. Whether you’re a newb, or a guru, it might be a good idea to read through these. Who knows

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Mini Getaway: Mobile Reality Gaming

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Back in 2010, Stockholm, Sweden was transformed into a living game board for seven days and nights as games were brought to life with the MINI Getaway Campaign. This large scale, capture-the-flag game, challenged players to hunt and catch a virtual car while staying 50 meters away from all other participants. The prize: a brand new MINI Countryman. The campaign was created by the advertising agency Jung von Matt and mobile agency Monterosa to introduce the new car. The video below describes the game in detail.


MINI hit the bulls-eye with this innovative campaign, engaging over 11,000 players, making countless impressions and reaching over 100,000 blogs worldwide. After seeing such large success the first time around, would it be a smart idea for MINI to reuse the game in another location, or should they quit while they were ahead?

In late 2011, the Getaway Game moved over to Japan, this time giving away one of their already popular cars, the MINI Cooper Coupe. The initial concept was exactly the same as the Stockholm version, with a few changes, including an expansion of the game playing area, the addition of two more days, and Android phone app functionality, allowing more people to get involved.

How well do you think this would do a second time around; Would it be just as popular in another city? And is this still “press worthy”?¬†See the Japanese Game results and why or why not repeating an idea can benefit your brand [here].

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Jobs (Official Trailer)

This movie looks like it’ll be way better than I initially thought. I’m going to try my best not to dwell too much on the who Ashton thing. I know people don’t like him, but I’m going to hope he can impress me like he did in The Butterfly Effect.

I’m kind of curious as to what will be better, this or “The Facebook Movie” aka The Social Network. I think it’s really awesome to have movies like this that give us insight into the lives of people who have achieved great accomplishments, but also to see the way that start-ups evolve.¬†People like Jobs, Zuckerburg and even Bill Gates don’t become rich overnight. I find their journeys extremely interesting and inspiring.

I’m also most excited for the “nobody cares about typography” part. Well- I DO! I want to see how much emphasis they put on that issue. Not only did Jobs revolutionize the personal computer and the interfaces of the technology we use, but he also had a crazy impact on the typography we now know and love. Pretty cool if you ask me.

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Designer Wallpaper

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I shared these with an art director/designer friend late last year and he loved them. If you are constantly using InDesign, Illustrator, Flash or Photoshop, they might come on handy for you too. And if they don’t I guess they’re just kinda cool to look at.

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If you have one of the more recent versions of Mac’s Spaces (the ability to have different desktops), then you could definitely use all of them at once and or use a couple of them and still have room for personalized wallpapers. If you’re a beginner designer, use these as a learning tool too. Knowing tips, tricks, shortcuts or whatever you want to call them will definitely come in handy.

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I’m not sure who actually created these, and I wish I could give them credit here. For all I know these are actually templates created by Adobe. If you’re any other type of designer or developer, I recommend checking [this] out for other really awesome wallpaper design tools.

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