Tag Archives: Facebook

LinkedIn Changes Worth Knowing About

LinkedIn Social Leader

Just last week I posed the question: Linked or Facebook? If still having to choose one, I would still probably go with Facebook, however, I still think that the new LinkedIn upgrades are still worth noting…

For this post, I’d like to focus more on the back-end of LinkedIn company pages, rather than just the visual style of the front-end, which has also changed. These are best suited for smaller businesses using LinkedIn as well as more seasoned social media types who still find the platform lagging in certain areas, these new features and sections are a big improvement.

LinkedIn Social

The first big thing is the Notifications; located at the top of your company page next to “Home” and “Analytics”, you can now see a “Notifications” section. Here you will find an overview of your page’s daily, weekly and monthly performance (pictures above. You will also find an overview of all notifications on old posts published to the page. These both include likes, comments, shares and mentions.

The next section to note is the Certified Marketing Partners; these are very, VERY similar to the Facebook Marketing Partners (formerly known as PMD or sPMD). These come in two parts: the first is the company page partners, which focuses on page management such as analytic partners, social listening tools and publishing tools (which is a big help for community managers, as there is still no native scheduling system). The second is the sponsored update partners, which focuses specifically on advertising on the platform, such as tracking performance, publishing and even strategy aid.

LinkedIn Social2

Lastly, there have been a few updates to the Analytics section. First, sprinkled throughout the analytics tab found at the top of the page, you may notice a LOT of suggestions throughout. These suggestions pair with the specific type of stat you are looking at, for example, if you are looking at Reach/Impressions, you may see a suggestion to sponsor an update to increase these numbers. They’re a little annoying to people who already understand LinkedIn marketing, but I can see how this would be useful to someone just starting out. The second part of the analytics section to note, is the native analytics themselves; LinkedIn is now showing both impressions AND reach (previously only impressions). They are also beginning to break out different types of engagements (clicks, comments, shares, likes, etc.) rather than just clicks and interactions. This last section is still catching up, but hopefully these will begin showing accurate numbers soon.

LinkedIn Social3

So let me know, would you find any of these tools helpful?

Advertisements
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Facebook vs. LinkedIn

FBvsLI

Over the past year, a couple of my clients have begun making moves onto LinkedIn. Although they’ve been on board the Facebook train for sometime, they’ve decided to make the shift onto LinkedIn for a few reasons:

1. The Target Demo: The belief that this is where the older, affluent target demo lives online
2. The “Respectable” Platform: LinkedIn is associated with success and accomplishments; an opportunity for the brand to also associate with these things
3. The “Newness”: LinkedIn is still seen as relatively new and the audience is still growing

These are all perfect reasons why creating a brand presence on LinkedIn makes sense; however, does this mean that more effort should be put into LinkedIn rather than Facebook? In my opinion, no.

LinkedIn being still relatively new lacks a LOT of what Facebook has already spent years perfecting. I believe that Facebook still excels in three main areas: Audience insights (interests and usage), advertising (self-serve ads and better targeting), and finally media type publishing options. The back end of LinkedIn just does not compete – it’s incredibly basic, in the sense that knowing your audience and advertising to them is very limited. And next, on the front end, it is just no where near as aesthetic: photos are very hard to optimize for both desktop and mobile, and there are still no native video option.

Also… what’s sup with their news feed algorithm? It feels busy, and cluttered and just doesn’t makes sense seeing things from weeks ago beside recent updates. Just odd (and I know I’m not the only one who thinks their news feed could use some work).

For another perspective for the comparison, check out [this great infographic] specifically focusing on the advertising on both platforms.

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The Most Effective Social Platform for Your Brand

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Marketers are always asking “Which social platforms should my brand be on?”

Most assume that they should be everywhere and anywhere just because they can. Each social network is essentially free to join and free to set up a branded account, however there are many points to still consider. My theory is to generally look at two things:

1. What makes sense for my brand
2. What can I afford

The first is a given; go where your audience is, and go where the most of them are. But when your audience is in the “millennial” group, this is generally thought to still be everywhere… but not necessarily. Some social networks still skew more male or more female, so this should be considered. Also, what type of message are you sending? For example: are you a quirky, crafty brand – consider Pinterest or Instagram, which are both very visual and captivating. Or are you a very savvy, intellectual brand – consider Twitter or LinkedIn, which both appeal to people who actually want to take the time to read, and learn more.

Now to my second point: What can I afford. I’ve always been told and believe, “Don’t try to do everything. Instead focus on doing one thing really well.” If you have a large budget, and can afford to hire people that know these networks inside and out AND have the around the clock time to moderate and manage these accounts, then do everything… However, if you can only afford to do one really well, then do it. It just does not make sense to try doing everything, if everything does not live up to a good standard; by this I mean leaving networks silent for long periods, or creating low quality content. That “it’s about quality, not quantity” thing really does apply here.

** I will note though: If you are worried that people will take your brand name and use it their own handle (which does happen, and can be very difficult to get back), then go ahead and secure these. But if you are inactive, leave a post, tweet or status that points to your website or another network that is active.

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I came across this incredibly simple yet helpful guide for which social networks your brand should be on. Check it out [here]. If I was to recommend one network right now, it would be Facebook: The highest audience, the highest time spent, an advanced ad platform (targeting), and a variety of media options (especially now since they’ve ramped up video). And yes.

Tell me what your favourite networks are and why!

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How to be a Social Media Guru..

I always liked this little chart and I think it’s pretty helpful too. A lot of these points are pretty obvious to me now, but when I started as a social media marketer/community manager, some of these would have blew my mind.

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I think these tips would definitely help entrepreneurs who want to dabble in the social media world, but just aren’t sure where to start. However, I think it’s also a good reminder for the veterans who can sometimes get caught up in “THE BIG BRAND MESSAGE”. Some of these tips really remind you to step back and look at things from a simpler perspective and really get back to the basics of what works. Whether you’re a newb, or a guru, it might be a good idea to read through these. Who knows

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2013: The Year of the #Hashtag

blurred lines

Did you know that concept of the “hashtag” existed way before the existence of Twitter?

A “channel” is a term used to communicate with multiple people within an IRC (Internet Relay Chat) session, which are basically like chatrooms. To indicate a channel, the pre-fix “#” is used, and this symbol would collectively group and categorize topics within IRC networks. Complicated? Maybe. Luckily for us, this idea of grouping topics because much simpler with “The Hashtag”. Although Twitter was founded in 2006, the hashtag wasn’t introduced until 2007 (see tweet below), and did gain popularity until 2009. In 2010, trending topics were introduced, and it’s been history since then.

Chris-Messina-inventing-the-hashtag

So why am I claiming that 2013 is the year of the hashtag, even though it’s been out for so long you may ask…?

Well, bottom line, it’s gone mainstream. I feel as if once my Mom knows what a hashtag is, it’s mainstream. It’s on every news station, every television series, every billboard, every movie has one, every event you go to has one, and if you don’t have one, you’re missing out. Also this is the year that Facebook latched on. Although the Facebook hashtag has yet to prove useful or successful, it was news worthy. Other websites such as Pinterest, Google+, Tumblr, LinkedIn and of course Instagram and more have adopted the hashtag. All of these big web players make it easy to share and discuss these #topics.

To make matters worse, people are starting to talk in hashtags too… #ThisCanBeAnnoying – #ButAlsoPrettyFunny! Some people are sick of them, and some people refuse to hashtag anything now, but they’re still everywhere, and they aren’t going away anytime soon. #SorryNotSorry

instagram-hashtag

Later this week I’ll be revisiting the hashtag to discuss what hashtags can do for you, your business and in media. I would also like to visit some of the best hashtags used in advertising/marketing since it’s creation. Stay tuned!

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The “Herd Effect”: Nothing New

 

The “Herd effect”: Nothing new to the online world.

SourceFed is hilarious and I love their informative video. However, this one popped up and made me wonder “just how long ago was this posted”. Surprisingly, only yesterday! I think most people, if not everyone can agree that the Herd Effect exists, and it exists in the online world almost predominantly.

Take viral videos as a prime example; You see a video pop up on your feed 3 or 4 times, your reaction is usually curiosity of “what it is”, but I’m sure there also lies the feeling of not wanting to be left out- “I need to know what this is all about!” The same goes for the growth of a social network platform; I have had numerous friends claim to ‘hop on the Twitter wandbaggon’ after the first year or two that it was out, just because their friends liked it and were on it. Well there was Twitter, and Facebook, and Instagram and Vine, and Snapchat, and… The list goes on.

This type of reaction to do what others are doing isn’t a big surprise in the online world, so it’s not super shocking that something with a lot of likes, would also be liked by other peers. It’s human nature in the digital space.

 

TIP: Just remember brands out there that fake likes are NOT cool. Learn from another brands past mistakes or even read about how it can be a dick move [here].

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Vine vs Instagram: Video On Instagram

instavine

Our favourite photo-sharing app is making moves. Today Facebook and Instagram launched video on Instagram. Will this be the demise of Vine? Could this be the end of Vine’s short-lived life? I guess we’ll have to see.

I just finished posting my first Instagram video (which I suspect will have the hashtag #InstaVid or #InstaVideo attached from now on). Overall thoughts? AWESOME. In comparison to Vine, I think it definitely includes things we all wanted. I really love the focus ability on Instagram when filming. With Vine I often had a lot of difficulty focusing in the app with my iPhone. And I doubt it was just me, because I saw quite a few blurry videos out there. Another cool plus, is of course the filters. Who doesn’t love filters?! Even the #NoFilter people probably use filters about 45% of the time. Videos can be viewed on desktop and online, and unlike Vine, you can choose your own start still screen. COOL!

instagram

A few things I’m not so crazy about: The length for these videos is 15 seconds. I like Vine being 6 seconds, and I think for Vine users, it’s going to be a weird adjustment to fill up all that time. You don’t HAVE to fill up the full time which is good, but the initial feeling is “I have so much space left. What do I do with it?!” Others will love this time. For marketers, this is a 15 second spot- just promise not to treat it like one. Another thing, which I’m sure can always be added in later is the lack of frames. I think framing in the filter part of the app would be a great addition, and could create even more dynamic videos.

As I said, overall I love it and I can’t wait to see what’s next (and how Vine will keep up).

Images from thenextweb & gizmodo.

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Verified Accounts on Facebook

verified Facebook

Not too sure about how I feel about Facebook having “Verified Accounts”…

The Facebook Verified Accounts are supposed to act almost exactly like the Twitter Verified Accounts; Problem is, is that they’re completely different networks and i feel like it might be unnecessary for Facebook. I think it’s great to know that you aren’t being scammed or aren’t hitting a parody account when you want the real thing, but I feel like that doesn’t really exist on Facebook in the same way. Yes there will always be people that create fake accounts or try to impersonate celebrities, but on Facebook it’s blatantly obvious, unlike Twitter.

When you search for someone, in this case we’ll use Beyonce, on Facebook, the search section clearly tells you how many fans the page has without clicking through to the actual page. This way you can clearly tell “well, this Beyonce page has 1 million fans, and the other one has 3,” you’ll obviously choose the one with more fans because chances are that one is a legitimate account. Also, I believe that celebrities aren’t concerned about their “fan pages” being copied, but more-so personal accounts, which they usually have aliases or fake names for anyways.

Twitter on the other hand, you can search for Beyonce and it will have her name, a one sentence bio and a follow option (the first 2 of which can be easily faked). If you decide not to click through the page and just follow, you may not realize you’ve actually followed @BEY0NCE, the fake account. Also, when it comes to celebrities, these tweets are usually coming directly from their mouths, so having a verified account is beneficial so that they won’t get misquoted. Facebook pages are usually run by PR, and not themselves anyways.

I think that the Verified Account on Facebook would be most beneficial to marketing for international pages, that way people can easily distinguish that this is a managed international page rather than just a fan created one. Other than that, I don’t think it’s going to make much of a difference for anyone. It might also be interesting to see how one would “apply” for a verified account, and if it will be as difficult as the Twitter process. I guess we’ll have to see.

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Reasons to “Like” Mad Men

MadMen_S6

With the return of AMC’s Mad Men around the corner, and by around the corner I mean the 6th season premiere starts in less than 24 hrs (and yes, I do keep a mental countdown), I decided to show a little love to the show- or a little “like” I guess. I’ve been watching the show for years and of course being an advertising graduate, I’ve always felt a little bit more of a connection to the show because of it. I liked the Mad Men Facebook page a couple years ago, but it was an incredibly tough time for the page because it was when they were on their year and a half hiatus, and the content was lacking- a lot. Now with the return of the show and the new season, they have 125% redeemed themselves and in my books are one of the best Facebook pages out there. So here are a few reasons why you should consider liking them as well (if you haven’t already):

1. You are already a fan of the show.

This one is pretty darn obvious. If you like the show, you will probably benefit from liking the page because it’s already something that you’re interested in. Even if it’s just for the sake of reminding you on a weekly basis that “Hey it’s Sunday- don’t forget that Mad Men is on tonight!” it’s probably a good start. If you’re a bigger fan, a lot of the page’s content will get you more in the know. You’ll see recaps, actor interviews, magazine features and more. You’ll also probably get a little nostalgic reading some of the most popular quotes from the show.

2. You love the Mad Men culture.

Booze, sex, money and all the good stuff that comes with it. If you’re fascinated with the culture surrounding Mad Men or the era that the show is in, all you’re going to get in return from the show is more of that good stuff. A lot of the things people admire about the show are completely reflected in the content. There are plenty of posts about cocktails, happy hour and drink recipes, but there are also amazing highlights about the fashion from the show and decade as well. If nothing else, I guess it’s also cool to look at picture of Don with a glass of whisky in one hand and a cigarette in the other.

3. They like you too.

Who ever runs this page and creates their content needs a big kudos or some sort of award because they are incredibly engaged with their audience and they really know them well. For one thing, they post regularly, which you wouldn’t think deserves that much credit, but honestly for some pages in comparison, it’s definitely worth mentioning. They also promote engagement in forums, by asking thoughts and promoting discussions about the show, such as what they think will happen or thoughts on the last episode etc. One specific thing that caught my eye was their artwork submissions- “submit your are on tumblr and we might feature your work” (my guess is they’ll feature it on Facebook). Now that’s pretty cool. Can you imagine your artwork as their cover photo or something?! RAD!

Anyways, if you like the show, then like the page. And if you don’t watch the show (yet) you’ll still probably love the content that comes out of it.  Stay tuned for my thoughts on tomorrow’s premiere soon!

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