Tag Archives: Media

Facebook vs. LinkedIn

FBvsLI

Over the past year, a couple of my clients have begun making moves onto LinkedIn. Although they’ve been on board the Facebook train for sometime, they’ve decided to make the shift onto LinkedIn for a few reasons:

1. The Target Demo: The belief that this is where the older, affluent target demo lives online
2. The “Respectable” Platform: LinkedIn is associated with success and accomplishments; an opportunity for the brand to also associate with these things
3. The “Newness”: LinkedIn is still seen as relatively new and the audience is still growing

These are all perfect reasons why creating a brand presence on LinkedIn makes sense; however, does this mean that more effort should be put into LinkedIn rather than Facebook? In my opinion, no.

LinkedIn being still relatively new lacks a LOT of what Facebook has already spent years perfecting. I believe that Facebook still excels in three main areas: Audience insights (interests and usage), advertising (self-serve ads and better targeting), and finally media type publishing options. The back end of LinkedIn just does not compete – it’s incredibly basic, in the sense that knowing your audience and advertising to them is very limited. And next, on the front end, it is just no where near as aesthetic: photos are very hard to optimize for both desktop and mobile, and there are still no native video option.

Also… what’s sup with their news feed algorithm? It feels busy, and cluttered and just doesn’t makes sense seeing things from weeks ago beside recent updates. Just odd (and I know I’m not the only one who thinks their news feed could use some work).

For another perspective for the comparison, check out [this great infographic] specifically focusing on the advertising on both platforms.

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“Frontin'” by Pharrell (reworked by Disclosure)

You know what we need? More summer jams like this.

Uplifting and nostalgic all at the same time. Also – what’s the deal with nostalgia? I read a great article [here] about the founder of Buzzfeed and how people are slowly loosing their identities. I believe that people are grasping onto nostalgia as a form of identification.

Just hear me out… the article reveals why websites like Buzzfeed have been so successful. It’s because people can relate to them, plain and simple. You’ve seen their articles like, “20 thing everyone in their 30’s is going through”, and “Reasons why you’re a hipster” (not actually sure if that last one exists…). They basically provide the “norm” of what this group of people are supposed to be interested in or be like. People see this and think “Hey, I’m 30. What are other 30 year olds going through?!” This “identity” or “persona” is being molded by whomever writes that particular article.

Have you noticed how many of their articles touch on nostalgia? Like this awesome example: 17 Times Sailor Moon Totally Got You… This is one of the many ways that Buzzfeed can relate to you, and it’s also one of the many ways that you can relate to other people (I know I’m not the only girl who used to watch Sailor Moon). Whether you like it or not, relating to something likw Sailor Moon throws you into a group of people, whether that’s people with similar interests or of a similar age, this in turn becomes part of the identity of that group of people. Think about it…

I recommend the read, and the song!

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