This series is fun, creative and not only beautifully shot, but also contains some beautiful overlaid typography from The Lost Type Co-Op. The videos were shot for Smoothicles, the website that shares some creative smoothie ideas that you can tun into popsicles. Perfect timing considering the weather is getting better day by day.
The way that the type is unique for every ingredient is really captivating and pleasing to the eye. It has a great flow and it tells the story really well. The combination of video and type in an instructional way really makes an impact. The video portion isn’t complicated either, which makes taking in both at the same time simple and fluid. I also find it much more compelling than most videos focused around type. I’m really looking forward to seeing more in this series.