Just last week I posed the question: Linked or Facebook? If still having to choose one, I would still probably go with Facebook, however, I still think that the new LinkedIn upgrades are still worth noting…
For this post, I’d like to focus more on the back-end of LinkedIn company pages, rather than just the visual style of the front-end, which has also changed. These are best suited for smaller businesses using LinkedIn as well as more seasoned social media types who still find the platform lagging in certain areas, these new features and sections are a big improvement.
The first big thing is the Notifications; located at the top of your company page next to “Home” and “Analytics”, you can now see a “Notifications” section. Here you will find an overview of your page’s daily, weekly and monthly performance (pictures above. You will also find an overview of all notifications on old posts published to the page. These both include likes, comments, shares and mentions.
The next section to note is the Certified Marketing Partners; these are very, VERY similar to the Facebook Marketing Partners (formerly known as PMD or sPMD). These come in two parts: the first is the company page partners, which focuses on page management such as analytic partners, social listening tools and publishing tools (which is a big help for community managers, as there is still no native scheduling system). The second is the sponsored update partners, which focuses specifically on advertising on the platform, such as tracking performance, publishing and even strategy aid.
Lastly, there have been a few updates to the Analytics section. First, sprinkled throughout the analytics tab found at the top of the page, you may notice a LOT of suggestions throughout. These suggestions pair with the specific type of stat you are looking at, for example, if you are looking at Reach/Impressions, you may see a suggestion to sponsor an update to increase these numbers. They’re a little annoying to people who already understand LinkedIn marketing, but I can see how this would be useful to someone just starting out. The second part of the analytics section to note, is the native analytics themselves; LinkedIn is now showing both impressions AND reach (previously only impressions). They are also beginning to break out different types of engagements (clicks, comments, shares, likes, etc.) rather than just clicks and interactions. This last section is still catching up, but hopefully these will begin showing accurate numbers soon.
So let me know, would you find any of these tools helpful?