Tag Archives: tips

10 Reasons People Follow Brands on Twitter

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Take a second to think of the brands you follow on Twitter. Now think, why do you follow them. If you’re like the majority of people, you said one or more of these reasons:

  • 55% follow because they like the brand.
  • 52% follow for special offers or promotions.
  • 51% follow to stay up to date with news from the brand.

It makes sense right?

Somewhere subconsciously in your brain, you’re likely asking, ‘what do I have to gain from taking this action?’ And it’s a great question. Is it because you’re looking to be entertained, to get answers, to participate in an activity… Well there are a few more reasons than the 3 above – 10 to be exact. See here, for the Top 10 Reasons Why People Follow Brands on Twitter from Twitter UK.

What next? Take this information, and deliver. Have giveaways, provide new product information, welcome feedback, entertain people etc. and people will see the benefit in following you too.

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Keloha Fest 2013

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Last year I had the privilege of going to Montreal QB for Osheaga, and it was definitely an amazing and unforgettable experience. This year, I was able to check out Keloha Fest in Kelowna BC, thanks to Canadian Club #mixedandready. Although the festival itself was smaller scale, the trip itself was truly unforgetable and definitely what summer should be all about.

I don’t want to get into the nitty gritty details of the trip, but I did want to comment on some of my experiences while there. Especially for those planning on making the trip as well.

First off, if you’re coming from somewhere like Toronto (like me) for the fest, make sure you make the trip worth your while and spend at LEAST a week on the West coast. I would even suggest spending half the time at the 3-day festival and the other half in Vancouver. This was my first trip to BC, and I felt like there was so much I would have wanted to do, but just didn’t get the time to do it. Secondly, if you’re staying in Kelowna, get a hotel right in the downtown area close to the festival grounds. There’s SO much to do in the area, including bike riding, paddle boating, wake boarding, grabbing drinks, ice-cream, walking on the beach, henna, shopping and more. Check out my friend Ian and I on the paddle boat below. I loved this part because while paddle boating, we could hear the festival and bands in the background. Kinda awesome.

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The weather in BC was unreal for the festival weekend. Hot, but not muggy and not humid. If there was a definition for perfect summer weather, that would be it! Closer to the festival grounds there’s a beautiful walkway that goes along the boarder of the water. It was pretty surreal to just sit and watch the boats and all the activity happening. I would be  pretty content just sitting on a bench the whole weekend just to take in the beauty of it all. But i wouldn’t do that- there were things to be done, including the fest itself! Day 2 in Kelowna was festival day, where we also met up with Chelle Morgan from Discovering Elegance. When we arrived we headed straight to the Sand Stage, which was literally a stage on the sand. The stage was right beside the water which was awesome because we could stand in the water and watch the bands as well.

Here is where we saw a favourite band of mine, Humans.

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The biggest difference between Osheaga and Keloha was definitely the atmosphere. Keloha has this relaxed, chill vibe that makes it really feel like an escape destination. No stress, just good summer vibes. Everyone was just calm and going with the flow. Osheaga is amazing for their line-ups, but while there it’s still pretty stressful making it from one stage to the other, sifting through aggravated crowds of people and never being able to make it close enough to see your favourite artists. Small scale festivals are where it’s at! Here we saw a bit of Capital Cities, SHAD and more, but we were definitely most excited for the headliners of the evening, Matt & Kim. I’ve always heard that they are great live, but they were way better that I expected. They were personable, interactive with the crowd, funny, and best of all, they have amazing danceable music. Definitely worth the trip just to see them!

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Overall it was an amazing experience and it makes me want to start a tradition of seeing at least one music festival every summer. Mixed and Ready was amazing for sending us there and they actually have a contest running to have a lucky winner and a friend to check out The Grove festival this summer along with other great prizes. If you’re 19 or over and in Canada, you should check it out and enter [here].

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Canvas Craze

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Canvas has been part of clothing for years because it’s durable, breathable and it stands out from your everyday cotton. The cool thing about it is that it works for men and women. One of the most well known canvas shoe brands, Tom’s, is a wicked example of this.

I work part-time in retail, so I know the benefits of canvas and the different kinds available and I’d love to share! So, what is canvas? Canvas is a heavy-duty woven fabric. You can get thinner more lightweight plain woven canvas versus a thicker and diagonal woven “twill” canvas,  where you can see the weave clearer. Twill is also the type of weave used for most denim and is usually a bit heavier. I don’t have a huge preference of either but obviously it depends on what you’re using it for. If it’s going to be under strain- go thick or go home.

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In fashion, we’re seeing a lot of neutrals colours and natural materials. People are getting back to basics and putting a hold on the over the top or synthetic materials. With that being said, leathers and light cottons will also compliment your canvas items (sorry animal activist people). And also opt for canvas that looks raw and no more that slightly treated.

Men:
Think of adding these canvas items to your wardrobe: bags, belts, shorts, jackets and of course shoes. I love canvas boat shoes or loafers, like the ones pictured above.

Women:
Think of adding similar items with a more feminine touch. Yesterday I picked up these great canvas wedges from Call It Spring (pictured below) and the Austin cross body purse  from Fossil above is next on my list.

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Try it out and see what you think, and if you already have canvas, start whipping them back out for the awesome weather to come!

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