Tag Archives: Toronto

Toronto Nightime Timelapse

Toronto the good from Oscar Flores on Vimeo.

If you’ve cruised my blog before, you may have noticed that I’m a big fan of time-lapses… Well there’s a new one based out of Toronto, shot by Oscar Flores, celebrating the city at night and per usual, I love it!

The city at night is a beautiful thing; the lights, the sounds, the energy and more. NYC has always been known at the city that never sleeps, and people have always compared Toronto to the same vibe. I’m not too sure how true this is (and part of me always doubts the comparison), but I do know that it’s pretty darn magical to witness either way.

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Beer Entering New Territory

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When you think of art galleries and creative social events, what type of alcoholic beverage comes to mind? Probably wine, right? Guests would likely be sniffing and swirling their glasses, all while commenting on how rich their reds are. The creative community is incredibly cultured and as stereotypical as it might be, is often associated with tapas and wine and cheese events. It really would be quite a challenge for any other beverage to break into this niche community, but if one did, what would it look like?

Apparently, it would come in a beer bottle.

Meet Collective Arts: ART + BREWING. With the recent explosion of the popularity of craft beers, it’s no surprise that founder Matt Johnston would view brewing as a creative venture. The notes and production of a brew become a work of art in his eyes, and what better way to convey that to the world than communicating it not only through  taste, but by connecting it to the creative community.

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Last night, I was able to attended the launch of the Collective Arts: Series One, aka the first batch of “Rhyme & Reason”. The event was great. It brought together like minded people who appreciate beer, craftsmanship, art and music. Above you can see people interacting with the new bottles using the Blippar app (detail below) and appreciating the artwork at the same time.

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Beautiful design, and wonderful pieces of art. I think Collective Arts becomes a great insight, especially in a city like Toronto. This city has a large arts community and culturally this fits. It would be really interesting to see whether this would be able to succeed in other cities around the world with similar cultures such as Montreal, Chicago, NYC, London, Melbourne etc.

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Internships: The Value of a Matchstick

“Founded originally as a consumer-to-consumer marketing firm pre-social media, the practice has evolved into a boutique social agency working with brands on a range of cool projects. Listen to what these guys have to say – it’s all valuable.”- AdBuzz

I’ve been lucky enough to work these guys first hand during my time here interning at Matchstick, and the experience is more than I would have ever expected. Each day I’m learning something new and valuable that I never would have learned in a classroom. I would recommend an internship here to anyone just finishing up school or someone looking to break into the social and digital realm of marketing and advertising.

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If you’re not from Toronto (or even if you are), I recommend doing some research for a smaller agencies that are willing to take on interns or entry level applicants. I have a few friends that went straight from graduation to working at JWT, one of the world’s biggest advertising agencies. One of them said it was daunting, stressful and right from the beginning she was overwhelmed and under-prepared. She said one day she might be ready to go back, but for now she ended up getting something full-time at a smaller agency and she loves it.

I know people don’t really want to do internships now-a-days, and they want to just jump right into the “real world” but sometimes you gotta do what you gotta do. Right after graduation I spent 4 months only looking for full time positions and didn’t find squat. Every “entry level” position I searched out still wanted 3-5 years of experience I didn’t have, and people who had it were getting in before me. Honestly though, looking back I thought I would have been ready to jump in anyways, but the amount of stuff I know now versus then makes me think maybe I wasn’t ready. Who knows. All I know is that everything happens for a reason, and I feel like this internship has at least put me on the right path, which I’m more that grateful for.

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Movie Thoughts: Trance

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So last night I saw Trance with a friend who had a couple pre-screening passes. Trance stars James McAvoy, Rosario Dawson and Vincent Cassel. I have a huge soft spot for Mr. McAvoy, so from the time I saw the original trailer, I knew I had to see it. One of my favourite films that he stars in (and I know not everyone loves) is Wanted, with Angelina Jolie and Morgan Freeman. I had a suspiscion going into this film that it would have a similar feeling to that movie, and I think I was pretty on track with that.

The gist of the movie is that there’s a stolen painting, that gets stolen from the thieves, aka Cassel and company, and now the thieves aren’t too happy about it. McAvoy’s character, Simon is the only person who knows where it really is. Problem is he has amnesia and needs Dawson’s hypnosis help to uncover it. If that didn’t sum it up enough without spoilers, check out the trailer.

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The movie was pretty intense overall and very action packed- and by action packed I mean lots of running, yelling and gun fights, (there’s no real hand to had combat in this one). The movie takes a few, actually quite a few turns and after I walked out I remember saying “What a twist!” but only because it felt like there were so many. If you see this film pay attention! I think that this would be a great movie to see the second time around too, because when you actually know the ending you can re-watch and say “Ah, okay, I see it now”. There were a few moments of shock value, including some gore and nudity and just the right amount of comedy thrown in too.

I liked it a lot. Not sure about my friend. Clearly it’s not going to be for everyone, but if you’re going to the movies this weekend or next anyways, I’d recommend it.

PS. I also heard that Michael Fassbender was originally supposed to play Cassel’s character, Franck. I wish this actually happened because A. It’s Michael Fassbender, B. I think he would have done this roll SO well (dare I say better) and C. Come on, it’s Michael Fassbender.

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Hyperlapse by Teehan + Lax + Labs

Well this is different… Different and AMAZING!

Labs is an independent part of Teehan + Lax. They focus on how to frame and use technology in new and creative ways. I think this is really creative and pretty darn rad! This hyperlapse refers to the combination of the common time-lapse and a sweeping motion where the camera is focused on one point but still moving. Because they’re using Google maps, which is essentially still images and not a video format, this become extremely intricate and difficult to make because you have to frame each image perfectly and stitch them together so that they flow into a continuous moving stream. If you think of the way stop motion works frame by frame, this also works the same way image by image. Unlike the normal time-lapse videos where you just hit record and leave your camera out, this is much harder to create. Kudos to these guys, seriously!

Ps. Woo for Toronto for getting in there at the one minute mark!

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Time Lapse: Toronto Is Home

Another time lapse of Toronto, this time from Javin Lau, called Toronto is Home. Javin’s description attached to the video has an underlying message about Toronto and where we hold our selves in comparison to other cities and our true worth and/or value. At the end of the description he says we’re a city “just finding our way.”

I agree that we’re finding our way, but I also think that we’re often misunderstood and too often compared to others. Too often we are compared to other cities and it would be great if Toronto had the ability to be incomparable; think New York, Chicago, Miami, Montreal etc. These cities are incomparable because they stand on their own. It’d be nice if people could say “Toronto is just Toronto. It’s unlike any other city. You CANNOT compare them.” I say that often, but sometimes I’d like to hear that from others too.

Anyways. Great video. There are some fantastic shots in here. I love the night time shots especially. Also, awesome song! I’ve been on a big Clams Casino kick since late last year, and “All I Need” by them is the featured song in this video. Good stuff all around.

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