Tag Archives: twitter

The Most Effective Social Platform for Your Brand

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Marketers are always asking “Which social platforms should my brand be on?”

Most assume that they should be everywhere and anywhere just because they can. Each social network is essentially free to join and free to set up a branded account, however there are many points to still consider. My theory is to generally look at two things:

1. What makes sense for my brand
2. What can I afford

The first is a given; go where your audience is, and go where the most of them are. But when your audience is in the “millennial” group, this is generally thought to still be everywhere… but not necessarily. Some social networks still skew more male or more female, so this should be considered. Also, what type of message are you sending? For example: are you a quirky, crafty brand – consider Pinterest or Instagram, which are both very visual and captivating. Or are you a very savvy, intellectual brand – consider Twitter or LinkedIn, which both appeal to people who actually want to take the time to read, and learn more.

Now to my second point: What can I afford. I’ve always been told and believe, “Don’t try to do everything. Instead focus on doing one thing really well.” If you have a large budget, and can afford to hire people that know these networks inside and out AND have the around the clock time to moderate and manage these accounts, then do everything… However, if you can only afford to do one really well, then do it. It just does not make sense to try doing everything, if everything does not live up to a good standard; by this I mean leaving networks silent for long periods, or creating low quality content. That “it’s about quality, not quantity” thing really does apply here.

** I will note though: If you are worried that people will take your brand name and use it their own handle (which does happen, and can be very difficult to get back), then go ahead and secure these. But if you are inactive, leave a post, tweet or status that points to your website or another network that is active.

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I came across this incredibly simple yet helpful guide for which social networks your brand should be on. Check it out [here]. If I was to recommend one network right now, it would be Facebook: The highest audience, the highest time spent, an advanced ad platform (targeting), and a variety of media options (especially now since they’ve ramped up video). And yes.

Tell me what your favourite networks are and why!

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10 Reasons People Follow Brands on Twitter

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Take a second to think of the brands you follow on Twitter. Now think, why do you follow them. If you’re like the majority of people, you said one or more of these reasons:

  • 55% follow because they like the brand.
  • 52% follow for special offers or promotions.
  • 51% follow to stay up to date with news from the brand.

It makes sense right?

Somewhere subconsciously in your brain, you’re likely asking, ‘what do I have to gain from taking this action?’ And it’s a great question. Is it because you’re looking to be entertained, to get answers, to participate in an activity… Well there are a few more reasons than the 3 above – 10 to be exact. See here, for the Top 10 Reasons Why People Follow Brands on Twitter¬†from Twitter UK.

What next? Take this information, and deliver. Have giveaways, provide new product information, welcome feedback, entertain people etc. and people will see the benefit in following you too.

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How to be a Social Media Guru..

I always liked this little chart and I think it’s pretty helpful too. A lot of these points are pretty obvious to me now, but when I started as a social media marketer/community manager, some of these would have blew my mind.

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I think these tips would definitely help entrepreneurs who want to dabble in the social media world, but just aren’t sure where to start. However, I think it’s also a good reminder for the veterans who can sometimes get caught up in “THE BIG BRAND MESSAGE”. Some of these tips really remind you to step back and look at things from a simpler perspective and really get back to the basics of what works. Whether you’re a newb, or a guru, it might be a good idea to read through these. Who knows

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The “Herd Effect”: Nothing New

 

The “Herd effect”: Nothing new to the online world.

SourceFed is hilarious and I love their informative video. However, this one popped up and made me wonder “just how long ago was this posted”. Surprisingly, only yesterday! I think most people, if not everyone can agree that the Herd Effect exists, and it exists in the online world almost predominantly.

Take viral videos as a prime example; You see a video pop up on your feed 3 or 4 times, your reaction is usually curiosity of “what it is”, but I’m sure there also lies the feeling of not wanting to be left out- “I need to know what this is all about!” The same goes for the growth of a social network platform; I have had numerous friends claim to ‘hop on the Twitter wandbaggon’ after the first year or two that it was out, just because their friends liked it and were on it. Well there was Twitter, and Facebook, and Instagram and Vine, and Snapchat, and… The list goes on.

This type of reaction to do what others are doing isn’t a big surprise in the online world, so it’s not super shocking that something with a lot of likes, would also be liked by other peers. It’s human nature in the digital space.

 

TIP: Just remember brands out there that fake likes are NOT cool. Learn from another brands past mistakes or even read about how it can be a dick move [here].

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Verified Accounts on Facebook

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Not too sure about how I feel about Facebook having “Verified Accounts”…

The Facebook Verified Accounts are supposed to act almost exactly like the Twitter Verified Accounts; Problem is, is that they’re completely different networks and i feel like it might be unnecessary for Facebook. I think it’s great to know that you aren’t being scammed or aren’t hitting a parody account when you want the real thing, but I feel like that doesn’t really exist on Facebook in the same way. Yes there will always be people that create fake accounts or try to impersonate celebrities, but on Facebook it’s blatantly obvious, unlike Twitter.

When you search for someone, in this case we’ll use Beyonce, on Facebook, the search section clearly tells you how many fans the page has without clicking through to the actual page. This way you can clearly tell “well, this Beyonce page has 1 million fans, and the other one has 3,” you’ll obviously choose the one with more fans because chances are that one is a legitimate account. Also, I believe that celebrities aren’t concerned about their “fan pages” being copied, but more-so personal accounts, which they usually have aliases or fake names for anyways.

Twitter on the other hand, you can search for Beyonce and it will have her name, a one sentence bio and a follow option (the first 2 of which can be easily faked). If you decide not to click through the page and just follow, you may not realize you’ve actually followed @BEY0NCE, the fake account. Also, when it comes to celebrities, these tweets are usually coming directly from their mouths, so having a verified account is beneficial so that they won’t get misquoted. Facebook pages are usually run by PR, and not themselves anyways.

I think that the Verified Account on Facebook would be most beneficial to marketing for international pages, that way people can easily distinguish that this is a managed international page rather than just a fan created one. Other than that, I don’t think it’s going to make much of a difference for anyone. It might also be interesting to see how one would “apply” for a verified account, and if it will be as difficult as the Twitter process. I guess we’ll have to see.

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