Tag Archives: video

Toronto Nightime Timelapse

Toronto the good from Oscar Flores on Vimeo.

If you’ve cruised my blog before, you may have noticed that I’m a big fan of time-lapses… Well there’s a new one based out of Toronto, shot by Oscar Flores, celebrating the city at night and per usual, I love it!

The city at night is a beautiful thing; the lights, the sounds, the energy and more. NYC has always been known at the city that never sleeps, and people have always compared Toronto to the same vibe. I’m not too sure how true this is (and part of me always doubts the comparison), but I do know that it’s pretty darn magical to witness either way.

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YouTube “Music Key”

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Right at the stroke of midnight I saw this little gem at the top of YouTube:

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The navigation links at the very top, “What to Watch” and “My Subscriptions” now includes “Music”. Since I am a lover of music, I decided to do a little more exploring and I stumbled onto the YouTube Official Blog introducing their new initiative: Music Key.

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YouTube has always been a great place for watching music videos, but with the success of Songza, Spotify and Grooveshark (just to name a few), it’s no wonder they would want to put some more effort into the music listening space. YouTube seems to be introducing this in 2 ways: The first is free and accessible to anyone with a YouTube/Google account – this caters music videos based on your watching history (image above). The second way is with their (beta version) subscription service, which does the same, except with no ads, the ability to listen even when your phone is locked, offline access, and more. Apparently this service will be available at a discount rate of $7.99/month ($9.99 regular). Watch the ‘trailer’ here:

You may already pay for NetFlix’s monthly subscription, but does this seem like something you’d buy into as well? I’d like to hear more before I take the dive; for now I’ll stick to the freebie version.

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Social Influence & Decision Making

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About 5 years ago I picked up a fascinating book called Sway: The Irresistible Pull of Irrational Behaviour. It’s a book that really does make you think about the way that you think, and look at the way you make every day decisions.

What makes you do the things you do, and purchase the things you purchase: Is it a celebrity endorsement? A recommendation from a friend? An online 5-star review? Who or what has influence over the daily decisions you make. Example: When looking for a new cleaning product, who’s recommendation will you trust more: The big CEO in their swanky office, or mommy-blogger next door to you? Mommy-blogger, right?! She’s relatable, she gets you, she knows what’s best for you. Your purchase decision has just been swayed.

This is why brands reach out to influencers and write press releases. As a marketer, you’re always trying to convince people to buy into what you’re selling (sorry, but that’s the truth). These are just a couple things that might change a person’s opinion on their product.

Social psychology is fascinating in the marketing/advertising world, because it really is built in at every level, even down to the colour of a logo. Hank Green (Vlog Brothers + Crash Course) does an amazing job at explaining even more examples of decisions making and how people are influenced by others in the following video (definitely worth watching):

So after getting a little deeper into the psychology of things, does this make you think twice about the way you think? Will you start reading between the lines when making your next purchase? Or will this information help you sway others? Let me know!

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Cool Covers: “Get Lucky”- George Barnett (Daft Punk)

This song is still just going and going…

I’ve heard A LOT of covers of this song and this is definitely up there with the favourites. George Barnett covers Daft Punk but removes a bit of the disco and replaces it with a little more edge. The ONLY thing I dislike is that weird “I’m in a club” horn. Other than that, I love his voice, the shakers, the guitar, the drums and even the little electronic break down. This cover is definitely worth a listen.

A+ for bedroom recordings too.

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Mini-Playlist Of The Day: Cool Down

These songs give me chills, which makes them perfect for summer nights.

I don’t know about your city, but Toronto has been stuck in a sweaty, sticky, muggy mood lately. When I get home from work, all I can do it change into something hardly there, lie on my bed and let my fan cool me down. I’ll press play to my “cool down” playlist and drift off. By this, I don’t mean fall asleep, but drift off in the sense that it’ll just calm me down and allow me to think and breathe again. I have been compiling a few of these songs throughout the start of the summer until now, and I feel like these songs all fit the same beautiful mellow mood. If you just need to chill, relax or even reflect on the day (without falling asleep), give these songs a try:

1. “Desire”- Dems
2. “Falling”- HAIM
3. “Under”- AOSOON
4. “Without”- Sampha

BONUS:
5. “Miasma Sky”-BATHS

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“Tunnel Vision” by Justin Timberlake

WARNING: This video is definitely NSFW, but if you’re alone and are completely into “adult feelings” then I totally recommend checking this video out.

I know the video is age restricted right now, but if you’re of age, you should definitely watch it. A lot of people associate those age restrictions with porn, but it’s not. Definitely not. When nudity is done tastefully and in a creative way to show the beauty of the human figure- that’s what I like. I feel like North America is really missing out when it comes to this acceptance of nudity.

A few years ago I had a layover flight in Paris, and I was shocked at first to see nude women on billboards. I was familiar with the nude figure at that age because of my art background, but it was still such a culture shock even after that. In Europe, public nudity like those ads and a video like this is seen as tasteful and respectful; it can mean something other than just sex. Just a thought: Maybe if we also learned to accept the human figure as a beautiful thing (and not just sexually), maybe then it would be easier for people to believe that their own bodies were beautiful more often. Anyways, I don’t like getting political or societal or whatever, so I’ll switch to my thoughts on to the actual video.

I love it. Bottom line, I love it. I think it’s tasteful and beautiful. It doesn’t over sexualize the women in the video but rather helps accentuate the meaning of the song. The only thing he sees is her; not her friends, not how much she makes, not the clothes she wears… just her. I think the projections on top of their bodies is beautiful too. I’ve always loved creative projections, but I especially like when he does his “tunnel video hands” in the back as she dances in front of them.

In contrast to the recent “Blurred Lines” video by Robin Thicke, I think this is done much better, and not in a way to send a message that has little to nothing to do with your lyrics (like Blurred Lines). I do appreciate that video and love the done, but I have more respect for JT as an artist after this one for sure. Let me know what you think as a comment!

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“Ratchet”- Bloc Party

 

This is just a quick need to share.

New Bloc Party video out as of yesterday. If you love the band or can appreciate some awesome post production work, this is a must watch. Although it does look like a major glitch attack, it’s done in a really creative way that makes you want to know what’s going to happen next.

Hate the name of the song. Love the song itself. And the video.

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Jobs (Official Trailer)

This movie looks like it’ll be way better than I initially thought. I’m going to try my best not to dwell too much on the who Ashton thing. I know people don’t like him, but I’m going to hope he can impress me like he did in The Butterfly Effect.

I’m kind of curious as to what will be better, this or “The Facebook Movie” aka The Social Network. I think it’s really awesome to have movies like this that give us insight into the lives of people who have achieved great accomplishments, but also to see the way that start-ups evolve. People like Jobs, Zuckerburg and even Bill Gates don’t become rich overnight. I find their journeys extremely interesting and inspiring.

I’m also most excited for the “nobody cares about typography” part. Well- I DO! I want to see how much emphasis they put on that issue. Not only did Jobs revolutionize the personal computer and the interfaces of the technology we use, but he also had a crazy impact on the typography we now know and love. Pretty cool if you ask me.

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Vine vs Instagram: Video On Instagram

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Our favourite photo-sharing app is making moves. Today Facebook and Instagram launched video on Instagram. Will this be the demise of Vine? Could this be the end of Vine’s short-lived life? I guess we’ll have to see.

I just finished posting my first Instagram video (which I suspect will have the hashtag #InstaVid or #InstaVideo attached from now on). Overall thoughts? AWESOME. In comparison to Vine, I think it definitely includes things we all wanted. I really love the focus ability on Instagram when filming. With Vine I often had a lot of difficulty focusing in the app with my iPhone. And I doubt it was just me, because I saw quite a few blurry videos out there. Another cool plus, is of course the filters. Who doesn’t love filters?! Even the #NoFilter people probably use filters about 45% of the time. Videos can be viewed on desktop and online, and unlike Vine, you can choose your own start still screen. COOL!

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A few things I’m not so crazy about: The length for these videos is 15 seconds. I like Vine being 6 seconds, and I think for Vine users, it’s going to be a weird adjustment to fill up all that time. You don’t HAVE to fill up the full time which is good, but the initial feeling is “I have so much space left. What do I do with it?!” Others will love this time. For marketers, this is a 15 second spot- just promise not to treat it like one. Another thing, which I’m sure can always be added in later is the lack of frames. I think framing in the filter part of the app would be a great addition, and could create even more dynamic videos.

As I said, overall I love it and I can’t wait to see what’s next (and how Vine will keep up).

Images from thenextweb & gizmodo.

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“Your Love”- Totally Enormous Extinct Dinosaurs

Anytime I play a song from this guy around people, I always get asked “Who is this?!” I usually reply and say “TEED” (because in my mind it’s pretty straight forward) but for some reason I always get blank stares. I then proceed to explain that TEED stands for Totally Enormous Extinct Dinosaurs… and that’s where people get really confused followed by a “WHAT?!”

Yeah, sure he has a slightly confusing name and he’s not that well known but that definitely doesn’t mean that the music isn’t amazing. I’ve liked “Household Goods” and “Sickly Child” for quite a while now, but I’m just stumbling onto his newer-ish stuff. TEED hails from the UK and has been releasing stuff since 2009. His best known song to date is “Garden” which has over twice and many video views as all of their other songs combined.

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