Tag Archives: youtube

YouTube “Music Key”

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Right at the stroke of midnight I saw this little gem at the top of YouTube:

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The navigation links at the very top, “What to Watch” and “My Subscriptions” now includes “Music”. Since I am a lover of music, I decided to do a little more exploring and I stumbled onto the YouTube Official Blog introducing their new initiative: Music Key.

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YouTube has always been a great place for watching music videos, but with the success of Songza, Spotify and Grooveshark (just to name a few), it’s no wonder they would want to put some more effort into the music listening space. YouTube seems to be introducing this in 2 ways: The first is free and accessible to anyone with a YouTube/Google account – this caters music videos based on your watching history (image above). The second way is with their (beta version) subscription service, which does the same, except with no ads, the ability to listen even when your phone is locked, offline access, and more. Apparently this service will be available at a discount rate of $7.99/month ($9.99 regular). Watch the ‘trailer’ here:

You may already pay for NetFlix’s monthly subscription, but does this seem like something you’d buy into as well? I’d like to hear more before I take the dive; for now I’ll stick to the freebie version.

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Majestic Casual Chapter 1

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Majestic Casual: The one YouTube channel I can say defines my music taste. The one music channel that never disappoints. The one source that has been helping me explore beyond my music limits since I fell onto this musical plain.

Majestic has been around since 2011, but has grown quickly since obtaining over 1 million subscribers, followers and fans. Although Majestic may be a collective of other artists, it really has become it’s own genre with a community of music lovers looking for the next thing they can fall in love with.

Yes, I’ll be buying this album right after I hit “publish”.

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CD1

1: Ellie Goulding – Tessellate
2: Flume Feat. Jezzabell Doran – Sleepless
3: Friendly Fires – Hurting (Tensnake Remix)
4: SBTRKT Feat. Sampha – Never Never
5: AlunaGeorge – Your Drums, Your Love
6: Chris Malinchak – So Good To Me
7: Tantsui – Beautiful Day (Dub Mix)
8: WEKEED – Wild Child
9: Mitzi – All I Heard
10: New Navy – Breathe (Télépopmusik Cover)
11: Mesita – Somewhere Else
12: Classixx – Holding On
13: The Bilinda Butchers – All My Friends
14: Observer Drift – Warm Waves
15: Passion Pit – Constant Conversations
16: Bondax – Gold (Snakehips Remix)
17: Thomas Prime Feat. Awon – Believe In Us
18: Strong Arm Steady Feat. Phonte – Best Of Times
19: Satin Jackets – You Make Me Feel Good
20: The Lighthouse and The Whaler – Venice

CD2

1: Delilah – Inside My Love (Redlight Remix)
2: Pedestrian – Hoyle Road
3: Disclosure Feat. Sam Smith – Latch
4: Jessie Ware – 110%
5: Ain’t No Love – Love Me Lots (Bridge & Law Remix)
6: Goldroom Feat. Chela – Fifteen (Oxford Remix)
7: Paradis – Hémisphère
8: The XX – Crystalised (Dark Sky Remix)
9: Work Drugs – License To Drive
10: Banks – Warm Water
11: Sampha – Without
12: Lights – And Counting
13: Stwo – Lovin U
14: Nosaj Thing Feat. Toro Y Moi – Try
15: Houses – Soak It Up
16: Bijou Winters x Leian Limms – Skin Sketches (Kyson Remix)
17: Toro Y Moi – Cake
18: Tropics – Home & Consonance
19: Gabrielle Aplin – Please Don’t Say You Love Me (Cyril Hahn Remix)
20: Joe Hertz – At Your Touch

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“Music discovery has traditionally been dominated by DJ culture, a privileged group of individuals with the power to break records, artists and new scenes, and while that dominance still remains, today’s deeply connected digital world has led to the emergence of ‘bedroom tastemakers’, a growing band of YouTube channels and individuals with the power to influence millions. At the forefront is Majestic Casual, part of the elite league of YouTube music channels with over a million subscribers… And counting.”  – Majestic Casual

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The “Herd Effect”: Nothing New

 

The “Herd effect”: Nothing new to the online world.

SourceFed is hilarious and I love their informative video. However, this one popped up and made me wonder “just how long ago was this posted”. Surprisingly, only yesterday! I think most people, if not everyone can agree that the Herd Effect exists, and it exists in the online world almost predominantly.

Take viral videos as a prime example; You see a video pop up on your feed 3 or 4 times, your reaction is usually curiosity of “what it is”, but I’m sure there also lies the feeling of not wanting to be left out- “I need to know what this is all about!” The same goes for the growth of a social network platform; I have had numerous friends claim to ‘hop on the Twitter wandbaggon’ after the first year or two that it was out, just because their friends liked it and were on it. Well there was Twitter, and Facebook, and Instagram and Vine, and Snapchat, and… The list goes on.

This type of reaction to do what others are doing isn’t a big surprise in the online world, so it’s not super shocking that something with a lot of likes, would also be liked by other peers. It’s human nature in the digital space.

 

TIP: Just remember brands out there that fake likes are NOT cool. Learn from another brands past mistakes or even read about how it can be a dick move [here].

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MiO Sport: Clever Annotations

Annotations: For those of you who have no idea what an annotation is, you’ll probably know what they were if I referred to them as those “clickable boxes you see show up on YouTube videos” (not the ads). Generally annotations are used to say “like this video” or “subscribe to me channel” or “click here to see another video”, but rarely do you see them used in new and creative ways.

Being able to utilize annotations creatively really means thinking beyond just the filming of your video. It means thinking interactively and directionally as to where the video could lead. One of my friends Corey Vidal showed really creative use of annotations earlier to when annotations were first introduced. Many YouTubers, or frequent users are familiar with them, but beyond that there are pretty unknown and under-utilized.

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I love this commercial because it uses the social space to get people not just watching, but interacting. “Do you love secrets?” really taps into human nature and into people’s curious minds. The first time I watched this video I didn’t even hover over the screen once, but at the end when they mentioned that there were more hidden videos, I thought “NO WAY- how did I miss that!?” Upon going back you find a handful of clickable annotations that lead you to other videos and even some of those videos lead you to even more. Each additional side video brings you back to the original to hunt for more. For marketers, the numbers would blow you away just because of this one feature.

This video scavenger hunt isn’t new, but it is interesting, creative and fresh in the marketing world. MiO seems to have taken some “Old Spice” advice and isn’t afraid of being a little weird and a little different. I can’t wait to see what they do next!

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