Images

YouTube “Music Key”

Screen Shot 2014-11-13 at 12.28.46 AM

Right at the stroke of midnight I saw this little gem at the top of YouTube:

Screen Shot 2014-11-13 at 12.31.25 AM

The navigation links at the very top, “What to Watch” and “My Subscriptions” now includes “Music”. Since I am a lover of music, I decided to do a little more exploring and I stumbled onto the YouTube Official Blog introducing their new initiative: Music Key.

Screen Shot 2014-11-13 at 12.01.20 AM

YouTube has always been a great place for watching music videos, but with the success of Songza, Spotify and Grooveshark (just to name a few), it’s no wonder they would want to put some more effort into the music listening space. YouTube seems to be introducing this in 2 ways: The first is free and accessible to anyone with a YouTube/Google account – this caters music videos based on your watching history (image above). The second way is with their (beta version) subscription service, which does the same, except with no ads, the ability to listen even when your phone is locked, offline access, and more. Apparently this service will be available at a discount rate of $7.99/month ($9.99 regular). Watch the ‘trailer’ here:

You may already pay for NetFlix’s monthly subscription, but does this seem like something you’d buy into as well? I’d like to hear more before I take the dive; for now I’ll stick to the freebie version.

Advertisements
Tagged , , , , , , , , , ,

10 Reasons People Follow Brands on Twitter

10-reasons-UK-small

Take a second to think of the brands you follow on Twitter. Now think, why do you follow them. If you’re like the majority of people, you said one or more of these reasons:

  • 55% follow because they like the brand.
  • 52% follow for special offers or promotions.
  • 51% follow to stay up to date with news from the brand.

It makes sense right?

Somewhere subconsciously in your brain, you’re likely asking, ‘what do I have to gain from taking this action?’ And it’s a great question. Is it because you’re looking to be entertained, to get answers, to participate in an activity… Well there are a few more reasons than the 3 above – 10 to be exact. See here, for the Top 10 Reasons Why People Follow Brands on Twitter from Twitter UK.

What next? Take this information, and deliver. Have giveaways, provide new product information, welcome feedback, entertain people etc. and people will see the benefit in following you too.

Tagged , , , , , ,

Social Influence & Decision Making

sway1

About 5 years ago I picked up a fascinating book called Sway: The Irresistible Pull of Irrational Behaviour. It’s a book that really does make you think about the way that you think, and look at the way you make every day decisions.

What makes you do the things you do, and purchase the things you purchase: Is it a celebrity endorsement? A recommendation from a friend? An online 5-star review? Who or what has influence over the daily decisions you make. Example: When looking for a new cleaning product, who’s recommendation will you trust more: The big CEO in their swanky office, or mommy-blogger next door to you? Mommy-blogger, right?! She’s relatable, she gets you, she knows what’s best for you. Your purchase decision has just been swayed.

This is why brands reach out to influencers and write press releases. As a marketer, you’re always trying to convince people to buy into what you’re selling (sorry, but that’s the truth). These are just a couple things that might change a person’s opinion on their product.

Social psychology is fascinating in the marketing/advertising world, because it really is built in at every level, even down to the colour of a logo. Hank Green (Vlog Brothers + Crash Course) does an amazing job at explaining even more examples of decisions making and how people are influenced by others in the following video (definitely worth watching):

So after getting a little deeper into the psychology of things, does this make you think twice about the way you think? Will you start reading between the lines when making your next purchase? Or will this information help you sway others? Let me know!

Tagged , , , , , , , , , ,

The Internet: The Conversation Prism

ConversationPrism_2560x1440

“Listen. Learn. Adapt.”

Meet the Conversation Prism. Where conversations happen and “social” is brought to life. The internet (or at least what matters) is categorized in this technicoloured pinwheel chart better than I could have ever imagined. Basically, if you think that Twitter, Facebook, Instagram and Pinterest all fall under the same category, it’s time to take a step back and really learn where these online spaces fit in your business or social life. Go ahead, take a closer look and let me know if you were able to learn something from this!

 

 

Tagged , , , , , , , , ,

Oxford Birth Year Word Genorator

MSN-Smileys

This is a pretty interesting word generator that tells you  a word that was added to the Oxford English Dictionary the year you were born!

I was born in 1990, and my word is:

“Emoticon” n.

A representation of a facial expression formed by a short sequence of keyboard characters (usually to be viewed sideways) and used in electronic mail, etc., to convey the sender’s feelings or intended tone.

This makes me feel like I’m 12 years old right now because in my  my mind, “emoticons” weren’t a thing until the days of MSN messenger. I also bet “emoji” made it in this year! Other words from the 90s include: auto-complete, blog, wiki, cybercafe, hacktivism… and bling.

See yours [here]!

Tagged , , , , , , , , ,

Keep Aiming…

“An arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.”

arrow

I read the above quote one day, and for some reason it stuck with me. I’ve always considered myself a driven person, and I think the idea of moving forward, staying focused and aiming really appealed to me for that reason.

Earlier this year, I got an arrow tattooed onto my forearm. The tattoo is a constant reminder to myself to stay focused on what’s ahead: Bigger and better things. Always. Set goals and achieve them. Always.

I threw this image together, and decided to paste it on my social media sites. Since 2014 is around the corner, I thought it might be a good idea to start thinking about what’s in store for me in the new year. I’m looking forward to seeing where I’m being launched to.

Tagged , , , , , , ,

Majestic Casual Chapter 1

majestic-625x357

Majestic Casual: The one YouTube channel I can say defines my music taste. The one music channel that never disappoints. The one source that has been helping me explore beyond my music limits since I fell onto this musical plain.

Majestic has been around since 2011, but has grown quickly since obtaining over 1 million subscribers, followers and fans. Although Majestic may be a collective of other artists, it really has become it’s own genre with a community of music lovers looking for the next thing they can fall in love with.

Yes, I’ll be buying this album right after I hit “publish”.

Screen-shot-2013-10-27-at-8.37.34-PM

CD1

1: Ellie Goulding – Tessellate
2: Flume Feat. Jezzabell Doran – Sleepless
3: Friendly Fires – Hurting (Tensnake Remix)
4: SBTRKT Feat. Sampha – Never Never
5: AlunaGeorge – Your Drums, Your Love
6: Chris Malinchak – So Good To Me
7: Tantsui – Beautiful Day (Dub Mix)
8: WEKEED – Wild Child
9: Mitzi – All I Heard
10: New Navy – Breathe (Télépopmusik Cover)
11: Mesita – Somewhere Else
12: Classixx – Holding On
13: The Bilinda Butchers – All My Friends
14: Observer Drift – Warm Waves
15: Passion Pit – Constant Conversations
16: Bondax – Gold (Snakehips Remix)
17: Thomas Prime Feat. Awon – Believe In Us
18: Strong Arm Steady Feat. Phonte – Best Of Times
19: Satin Jackets – You Make Me Feel Good
20: The Lighthouse and The Whaler – Venice

CD2

1: Delilah – Inside My Love (Redlight Remix)
2: Pedestrian – Hoyle Road
3: Disclosure Feat. Sam Smith – Latch
4: Jessie Ware – 110%
5: Ain’t No Love – Love Me Lots (Bridge & Law Remix)
6: Goldroom Feat. Chela – Fifteen (Oxford Remix)
7: Paradis – Hémisphère
8: The XX – Crystalised (Dark Sky Remix)
9: Work Drugs – License To Drive
10: Banks – Warm Water
11: Sampha – Without
12: Lights – And Counting
13: Stwo – Lovin U
14: Nosaj Thing Feat. Toro Y Moi – Try
15: Houses – Soak It Up
16: Bijou Winters x Leian Limms – Skin Sketches (Kyson Remix)
17: Toro Y Moi – Cake
18: Tropics – Home & Consonance
19: Gabrielle Aplin – Please Don’t Say You Love Me (Cyril Hahn Remix)
20: Joe Hertz – At Your Touch

Trails_And_Ways_Sure_Thing_Miguel_Cover_

“Music discovery has traditionally been dominated by DJ culture, a privileged group of individuals with the power to break records, artists and new scenes, and while that dominance still remains, today’s deeply connected digital world has led to the emergence of ‘bedroom tastemakers’, a growing band of YouTube channels and individuals with the power to influence millions. At the forefront is Majestic Casual, part of the elite league of YouTube music channels with over a million subscribers… And counting.”  – Majestic Casual

Tagged , , , , , , , , ,

2013: The Year of the #Hashtag

blurred lines

Did you know that concept of the “hashtag” existed way before the existence of Twitter?

A “channel” is a term used to communicate with multiple people within an IRC (Internet Relay Chat) session, which are basically like chatrooms. To indicate a channel, the pre-fix “#” is used, and this symbol would collectively group and categorize topics within IRC networks. Complicated? Maybe. Luckily for us, this idea of grouping topics because much simpler with “The Hashtag”. Although Twitter was founded in 2006, the hashtag wasn’t introduced until 2007 (see tweet below), and did gain popularity until 2009. In 2010, trending topics were introduced, and it’s been history since then.

Chris-Messina-inventing-the-hashtag

So why am I claiming that 2013 is the year of the hashtag, even though it’s been out for so long you may ask…?

Well, bottom line, it’s gone mainstream. I feel as if once my Mom knows what a hashtag is, it’s mainstream. It’s on every news station, every television series, every billboard, every movie has one, every event you go to has one, and if you don’t have one, you’re missing out. Also this is the year that Facebook latched on. Although the Facebook hashtag has yet to prove useful or successful, it was news worthy. Other websites such as Pinterest, Google+, Tumblr, LinkedIn and of course Instagram and more have adopted the hashtag. All of these big web players make it easy to share and discuss these #topics.

To make matters worse, people are starting to talk in hashtags too… #ThisCanBeAnnoying – #ButAlsoPrettyFunny! Some people are sick of them, and some people refuse to hashtag anything now, but they’re still everywhere, and they aren’t going away anytime soon. #SorryNotSorry

instagram-hashtag

Later this week I’ll be revisiting the hashtag to discuss what hashtags can do for you, your business and in media. I would also like to visit some of the best hashtags used in advertising/marketing since it’s creation. Stay tuned!

Tagged , , , , , , , , , , , , , , ,

Beer Entering New Territory

title_call

When you think of art galleries and creative social events, what type of alcoholic beverage comes to mind? Probably wine, right? Guests would likely be sniffing and swirling their glasses, all while commenting on how rich their reds are. The creative community is incredibly cultured and as stereotypical as it might be, is often associated with tapas and wine and cheese events. It really would be quite a challenge for any other beverage to break into this niche community, but if one did, what would it look like?

Apparently, it would come in a beer bottle.

Meet Collective Arts: ART + BREWING. With the recent explosion of the popularity of craft beers, it’s no surprise that founder Matt Johnston would view brewing as a creative venture. The notes and production of a brew become a work of art in his eyes, and what better way to convey that to the world than communicating it not only through  taste, but by connecting it to the creative community.

photo

Last night, I was able to attended the launch of the Collective Arts: Series One, aka the first batch of “Rhyme & Reason”. The event was great. It brought together like minded people who appreciate beer, craftsmanship, art and music. Above you can see people interacting with the new bottles using the Blippar app (detail below) and appreciating the artwork at the same time.

blippar

Beautiful design, and wonderful pieces of art. I think Collective Arts becomes a great insight, especially in a city like Toronto. This city has a large arts community and culturally this fits. It would be really interesting to see whether this would be able to succeed in other cities around the world with similar cultures such as Montreal, Chicago, NYC, London, Melbourne etc.

Tagged , , , , , , , , , , , , ,

Agency Life: Who Are You?

We all love stereotypes, don’t we?

Well, sometimes they can actually be pretty funny, and in this case, they’re definitely funny for people familiar with agency life. This image was produced for the D&AD launch party for guests. Whether or not people actually wore them is a complete mystery to me. It would be pretty funny to see people running up to each other just to look at the other person’s badge (at least, that’s what I’d be doing).

 

tumblr_mqe4hlLQKc1qa79lmo1_1280

 

I guess mine would be “Accounts: I’m here because I’m ‘good with creatives'”- which is true. So true. What would yours be? Don’t see your position here- make one up and tweet me @tiffanymondesir!

Tagged , , , , , , ,